This is where unveiling profits goes unseen. Web site assessment and user behavior studies are an important part of determining what's working and what's not. The evolutionary method of making small compounded improvements over time will produce a higher value site. Other areas of web site maintenance includes updating text, photos, and pdf flies. Fresh content is always a good thing. Revision controlling and backing up the site before and after changes are made is a fundamental professional service. Factoring a web site is less known basically because it is normally unseen by the end user but includes reducing load time and redundancy. Another key element in a good web site maintenance program is site optimization during web maintenance. Search engine optimization is defiantly a discipline onto itself but when deployed correctly can be done partly within the web maintenance program reducing cost.   

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